Advertising

In an advertisement, you want to require one of the followings


Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader.



This advert shows ethos because it's showing a famous artist that accordingly makes us think this drink is good. The way that makes us think this is because if you're famous and known around the globe your most likely rich right? So then when they're rich they have a huge variety of drinks they can buy but because they have a photo of them with this particular drink (diet coke) it makes audiences think that it must be a good drink.

Pathos is an appeal to emotion and is a way of convincing an audience of an argument by creating an emotional response.




This clearly explains pathos. This ad shows an emotional image that makes us people think that we are the reason there's cruelty to animals and it makes everyone's soft spot for animals come out. When an animal is in pain it lets out a daring squeak and when people see these types of ads it immediately makes people picture it in person and really emotionalises people.

Logos is an appeal to logic and is a way of persuading an audience by a reason.



This is a great clear image of logos. This advert has explained reasons why this object is good for buyers. They changed a toy and made it sound like a handy tool for people with stress, autism, and ADHD. It looks addicting and cheap but nowadays because they're so popular they've made them real expensive and that's why there are so many reasons on this particular - to try bribe people to spend their money.